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  • 閱讀理解A
    題干:Asanyonewhohastriedtoloseweightknows,realisticgoal-settinggenerallyproducesthebestresults.That'spartiallybecauseitappearspeoplewhosetrealisticgoalsactuallyworkmoreefficiently,andexertmoreeffort,toachievethosegoals.What'sfarlessunderstoodbyscientists,however,arethepotentiallyharmfuleffectsofgoal-setting.Newspapersrelaydailyaccountsofgoal-settingprevalentinindustriesandbusinessesupanddownbothWallStreetandMainStreet,yettherehasbeensurprisinglylittleresearchonhowthelong-trumpetedpracticeofsettinggoalsmayhavecontributedtothecurrenteconomiccrisis,andunethicalbehavioringeneral.“Goalsarewidelyusedandpromotedashavingreallybeneficialeffects.Andyet,thesamemotivationthatcanpushpeopletoexertmoreeffortinaconstructivewaycouldalsomotivatepeopletobemorelikelytoengageinunethicalbehaviors,”saysMauriceSchweitzer,anassociateprofessoratPenn'sWhartonSchool.“Itturnsoutthere'snoeconomicbenefittojusthavingagoal---youjustgetapsychologicalbenefit”Schweitzersays.“Butinmanycases,goalshaveeconomicrewardsthatmakethemmorepowerful.”AprimeexampleSchweitzerandhiscolleaguesciteisthe2004collapseofenergy-tradinggiantEnron,wheremanagersusedfinancialincentivestomotivatesalesmentomeetspecificrevenuegoals.Theproblem,Schweitzersays,istheactualtradeswerenotprofitable.Otherstudieshaveshownthatsaddlingemployeeswithunrealisticgoalscancompelthemtolie,cheatorsteal.Suchwasthecaseintheearly1990swhenSearsimposedasalesquotaonitsautorepairstaff.Itpromptedemployeestooverchargeforworkandtocompleteunnecessaryrepairsonacompanywidebasis.Schweitzerconcedeshisresearchrunscountertoaverylargebodyofliteraturethatcommendsthemanybenefitsofgoal-setting.Advocatesofthepracticehavetakenissuewithhisteam'suseofsuchevidenceasnewsaccountstosupporthisconclusionthatgoal-settingiswidelyover-prescribed。Inarebuttal(反駁)paper,Dr.EdwinLockewrites:“Goal-settingisnotgoingaway.Organizationscannotthrivewithoutbeingfocusedontheirdesiredendresultsanymorethananindividualcanthrivewithoutgoalstoprovideasenseofpurpose.”ButSchweitzercontendsthe“mountingcausalevidence”linkinggoal-settingandharmfulbehaviorshouldbestudiedtohelpspotlightissuesthatmeritcautionandfurtherinvestigation.“Evenafewnegativeeffectscouldbesolargethattheyoutweighmanypositiveeffects,”hesays.“Goal-settingdoeshelpcoordinateandmotivatepeople.Myideawouldbetocombinethatwithcarefuloversight,astrongorganizationalculture,andmakesurethegoalsthatyouusearegoingtobeconstructiveandnotsignificantlyharmtheorganization,”Schweitzersays.
    題目: What does Maurice Schweitzer want to show by citing the example of Enron?()
  • A 、Setting realistic goals can turn a failing business into success
  • B 、Businesses are less likely to succeed without setting realistic goals
  • C 、Financial incentives ensure companies meet specific revenue goals
  • D 、Goals with financial rewards have strong motivational power

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【正確答案:D】

作者的觀點一旦確立,所有的論述都是圍繞觀點展開。本著這一基本思路,文章中的例子都是為了說明目標制定雖然會讓人有巨大的動力,但只跟經濟掛鉤的目標卻有可能驅使人們做違背道義的事,從而帶來負面的影響。而且在出現信息詞“Enron”之前的那一段的最后一句“But in many cases, goals have economic rewards that make them more powerful.”也可以明確對應選項D.Goals with financial rewards have strong motivational power.

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