- 閱讀理解B
題干:ForthousandsofCanadians,badserviceisneithermake-believenoramusing.Itisanaggravatingandworseningreal-lifephenomenonthatencompasses(包含)behaviorsrangingfromindifferenceandrudenesstonakedhostilityandevenphysicalviolence.Acrossthecountry,betterbusinessbureausreportalengtheninglitanyofcomplaintsaboutcontractors,cardealers,andrepairshops,movingcompanies,airlinesanddepartmentstores.Thereisalmostanadversarial(對抗的)feelingbetweenbusinessesandconsumers.Expertssaythereareseveralexplanationsforillfeelinginthemarketplace.Oneisthatcustomerservicewasanearlyandinevitablecasualtywhenretailersrespondedtobrutalcompetitionbyreplacingemployeeswithtechnologysuchas1-800numbersandvoicemail.Anotherfactoristhatbusinesseshavegenerallybeguntoplacemoreemphasisongettingcustomersthanonkeepingthem.Stillanotheristhatstrident,frustratedandimpatientshoppersvex(使生氣)shopownersandmakethemevenlesshospitable-especiallyatbusiertimesoftheyearlikeChristmas.Onbothsides,simplecourtesyhasgonebytheboard.Andforamultitudeofconsumers,servicewentwithit.TheBetterBusinessBureauatVancouvergets250complaintsaweek,twiceasmanyasfiveyearsago.Thebureauthenhadonecomplaintscounselorandnowhasfour.Peoplecomplainaboutbeinginsulted,havingtheirintelligenceandintegrityquestioned,andbeingthreatened.Onewillhearaboutpeoplebeinghauledalmostbodilyoutthedoorbysomebodysayingthingslike“Idon'thavetoserveyou!”or“Thisisprivateproperty,getoutanddon'tcomeback!”Whatcancustomersdo?Ifthebureau'sarbitration(仲裁)processfailstosettleadispute,acustomer'sonlyrecourseistosueinclaimscourt.Butbecauseofthecostsandtimeittakes,relativelyfeweverdo.Thereisalotofsupportforthenotionthatservicehas,inpart,fallenvictimtogenerationalchange.Manyyoungpeopleregardretailingasjustabead-endjobthatyou'rejustgoingtodotemporarilyonyourwaytoarealjob.Youngclerksoftenlackbothknowledgeandcivility.Employershavetotrainyoungpeopleinsimplemannersbecausethatisnotbeingdoneathome.Salespeopletoday,especiallytheyoungerones,havegrownupinatelevision-computersocietywherethey'veinteractedlargelywithmachines.Oneofthebiggestcomplaintsfrombusinessesaboutgraduatesisthelackofinter-personalskills.Whatcustomersreallywantisaccess.Theywanttogetthroughwhentheycall,theydon'twantbusysignals,theydon'twantinteractivesystemstellingthemtopushoneforthisandtwoforthattheydon'twantvoicemail.Andifcustomersdonotgetwhattheywant,theydefect.Somepeoplegobacktolocalsmallbusinesses:theAsiangreengrocer,aGreekbakerandaGreekfishmonger.Theydon'twearnametags,butonegetstoknowthem,allbyname.
題目:What customers really want is that - A 、business always emphasized themaintenance of customers.
- B 、they can directly get the service they need.
- C 、few customers will appeal to claims court.
- D 、impoliteness is a kind of bad service.
- E 、theyregard retailing as a temporary job.
- 、they have spent much time on TV and computers.
- 、shoppers are usually strident, frustrated and impatient.

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【正確答案:B】
根據題干定位到末段首句,根據首句中的access(接近……的機會),以及第二句They want to get through when they call, they don't want busy signals, 可以確定消費者真正想要的是直接獲得他們想要的服務,故B選項為正確答案。

- 1 【單選題】Many novels that attempt to mirror the world are really()of the reality that they represent.
- A 、reflections
- B 、demonstrations
- C 、illuminations
- D 、reproductions
- 2 【單選題】If you want to set up a company, you must()with the regulations laid down by the authorities.
- A 、comply
- B 、adhere
- C 、confirm
- D 、accord
- 3 【單選題】The police are trying to()what really happened.
- A 、ascertain
- B 、assert
- C 、avert
- D 、ascribe
- 4 【改錯】I really don't know
Jane
to the party this evening.If she
, let me
at once.
- 5 【閱讀理解A】Why does At Home want to buy Excite?()
- A 、Because Tom Jermoluk wants to control his strongest competitor
- B 、Because it wants to expand its business through Excite’s present resources
- C 、Because both companies are based in Redwood city, California
- D 、Because it has lost $ 9.7 million in the last three months
- 6 【閱讀理解A】According to the author, really good science().
- A 、would surprise the brightest minds of the 18th century Enlightenment
- B 、will produce results which cannot be foreseen
- C 、will help people to make the right choice in advance
- D 、will bring about disturbing results
- 7 【閱讀理解A】 What does Maurice Schweitzer want to show by citing the example of Enron?()
- A 、Setting realistic goals can turn a failing business into success
- B 、Businesses are less likely to succeed without setting realistic goals
- C 、Financial incentives ensure companies meet specific revenue goals
- D 、Goals with financial rewards have strong motivational power
- 8 【閱讀理解A】 To achieve better shopping experiences, customers are advised to().
- A 、exert pressure on stores to improve their service
- B 、settle their disputes with stores in a diplomatic way
- C 、voice their dissatisfaction to store managers directly
- D 、shop around and make comparisons between stores
- 9 【寫作】Directions:You want to contribute to Project Hope by offering financial aid to a child in a remote area. Write a letter to the department concerned, asking them to help find a candidate. You should specify what kind of child you want to help and how you will carry out your plan.
- 10 【閱讀理解A】Why doesn’t the author want to talk about being a woman scientist again?
- A 、She feels unhappy working in male-dominated fields.
- B 、She is fed up with the issue of gender discrimination.
- C 、She is not good at telling stories of the kind.
- D 、She finds space research more important.
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