商務英語考試由筆試和口試組成，要想通過口語考試就需要長期練習，今天幫考網就為大家帶來BEC考試的口語常見熱門話題，一起來學習一下吧。

1. Marketing: how to assess whether there is a market for a new product.

You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.

You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.

2. Human resources: how to use staff appraisal schemes.

You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.

The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.

3. Advertising: the importance of television and cinema advertisement.

In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.

Health and safety: the importance of a safe working environment for maintaining staff morale.

? 1. offer peace of mind to staff members and therefore motivate staff to enhance a firm’s productivity, as a result, many leading firms (Intel, GE) identify workplace safety as one of their main goals.

? 2. reduce the occurrence of workplace accidents, which are usually a source of staff dissatisfaction and low trust in the mgt. taking safety measures can enhance staff loyalty and in turn morale.

International Business: the importance of a global presence for a company.

? 1. give access to local market knowledge, which can help avoid some very expensive mistakes on account of cultural conflicts. Eg Matsushita firm changed ‘national’ to ‘Panasonic’

? 2. a global presence can spread the risk of doing business. As the saying goes: don’t put all your eggs in one basket. If a company enters to more than one market, it can survive a downturn in any one of those markets.

? 3. if a company becomes global, the size of the company means it can realize economies of scale, (advertising, distribution, shipping) it can also move its production from country to country and take advantage of the best conditions at any given time.

Quality Control: how to ensure that a company consistently maintains quality control standards.

Product Promotion: how to make effective use of the media when promoting a new product or service.

Product Management: the importance of teamwork for the effective management of projects.

Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany.

Technology: the importance of computer skills for the workplace of the future.

Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications.

Staff Development: how to administer a staff budget effectively.

Market Research: the importance of finding out about customers’ habits and attitudes.

Financial Management: how to identify ways of reducing costs in a company.

Communication: how to achieve an effective working relationship between different departments within a company.

Communication skills: the importance of understanding cultural differences when working in an international environment.

Personnel Management: the importance of providing employees with clear job descriptions.

Company Growth: how to ensure that company growth proceeds at the optimum rate.

Time Management: how to manage a heavy workload effectively.

Health and Safety: the importance to a company of having a Health and Safety policy.

Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance.

以上就是BEC商務英語考試的口語常見熱門話題，希望對各位考生備考有所幫助。提高英語口語水平沒有捷徑，只能堅持長期練習，多聽多說，培養語感。