2021年商務英語考試將于下半年舉行，想要一次性通過考試，就可以盡早開始備考了。為了幫助大家高效備考，今天幫考網就分享一下歷年考試的真題內容，一起來學習一下吧。

Last year over ￡ 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client\\\'s brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about ￡500 per month and newspapers might cost six times more than their present cover price.

There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can\\\'t do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.

Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition\\\'s distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can\\\'t do is make consumers buy something they don\\\'t want. It can perhaps persuade you to try something once, but if you don\\\'t like what you get, you won\\\'t try it again.(12).........In other words, where there is no emotional engagement, such as a consumer\\\'s feelings about a bag of peas, beliefs are much harder to shift.

A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.

B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.

C They don\\\'t, as the industry well knows, care enough to be brand loyal to such a product.

D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.

E The problem lies in isolating precisely what motivates people to behave in a particular way.

FThis is partly because not all advertisements are designed to do the same thing.

G The production costs involved in these can reach higher figures than those for the average movie.

第八題，這一空的前后都是在講廣告的作用。從前后的信息可以看出這里是在講廣告的重要性，廣告是必不可少的。應該選D。

第九題，這一段是講廣告的不同模式。第一句話就說廣告有很多模式，但是沒有人能夠精確的確定什么才是好的廣告。緊接著后面說了不同的廣告有不同的目的和側重點。從while some…的句式可以看出這里是擴展說明的，那么F空應該接一個過渡的句子，表示不同的公司對廣告有不同的需求。

第十題，這一空前面是以汽油公司為例，說明這些公司的廣告并不怎么強調個人品牌，他們更加看重的是整個大環境的友好。后面也是具體解釋這一現象的原因。所以相應的第十空也是填入一個過渡句，應該填入C。

第十一題，最后一段講什么樣的廣告才能算是成功的。第一句就說評判很困難。11題空格后面是舉例說明。應該選E。

第十二題，這一空的前后都是在說客戶對產品喜好的重要性。從前后內容來看，A選項最適合填入。

以上就是歷年商務英語考試的真題分享，希望對各位考生有所幫助。既然選擇了報考，那么就要全力以赴地去學習，除了看課本還要結合習題練習，做到知識點融會貫通才能收獲進步。